It was a typical weekday afternoon at the Beloxxi Industry in Agbara, Lagos where the large expanse of land housed the offices and factory house where uniformed workers worked tirelessly with much passion to get the most production output.
We walked into the magnificent building and met with the Production manager, Cyril Ani who showed us round the industry. We were later shown into one of the offices where a well-built man in his forties walked into the room and there he is, Obi Ezeude, the Founder and CEO of Beloxxi industry.
Beloxxi Industry is one of the largest Biscuit Manufacturing Industries in Nigeria and Sub-Saharan Africa that thrives to offer the best quality biscuits to our consumers. Beloxxi's cream crackers are made to world-class standards, and the company has set a standard for Nigerian businesses looking to expand and develop. It is curious how something as small as a cracker can rescue a country's manufacturing industry, fight unemployment and contribute to socioeconomic development.
When the Nigerian Government banned cracker imports in 2003, Beloxxi’s CEO saw this is as a clear sign that the time had come for him to launch his own factory. Firm in his decision, he went ahead to commission its maiden cracker factory in Ikeja, Lagos State, which became operational in 2006 before expanding and establishing his factory house in Agbara.
While narrating his business journey to us, we were able to draw out ten lessons, every budding entrepreneur can learn from.