Many Job applicants unless specifically asked almost never include a cover letter in their job applications. Even when the employer’s asks for it, they make it an afterthought and most cases never include it.
The idea of including a cover letter in a job application seems difficult to most job seekers and where some include it, they would just make use of a generic copy that they use for multiple job applications. Needless to say, they are rarely shortlisted for interview.
A cover letter is a letter of introduction that highlights your key accomplishments and fit for a job opening. A cover letter adds focus to your resume. Few employers seriously consider a resume that is not accompanied by a cover letter; thus, a cover letter needs to be part of your job-search strategy and must be tailored to each job, each employer.
Studies have shown that most employers with thousands of applications to look through rarely get past the first page of your resume. Given that a resume usually has a defined structure and outline and can’t really communicate your personality to employer as a letter would, job seekers might want to consider always including a cover letter with any application they send in.
See a cover letter as an opportunity to write to your employers and communicate with them in a less strict and personal though formal tone.
Your cover letter can explain things that your resume can’t. If you have large gaps in your employment history, reentering the job market or changing the focus of your career, or relocating and conducting a long-distance job-search, a cover letter can explain these circumstances in a positive way.
A cover letter can also state why you want the job, how your skills and experience make you ideal for the position and explain key traits that makes you the best fit for the role.
In writing a cover letter ensure that you keep to the following guides
Never underestimate the importance of a good cover letter.