Sunkanmi Ola is the founder and CEO of Syracuse Digital, a digital marketing agency in Lagos Nigeria. Sunkanmi was recently featured on the Forbes Afr
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This is a very good point to discuss.you see there is no business that hasn't been established, the difference in business we have is the fact that one is legally registered while another is not. non the less they all make profit to some extents. making your own unique is what matters,depending on the busines you do,what I think will make yours different from the others is the packaging,mode of reaching your customer. Also ANALYSIS and making of market strategy matters. picking the class of customer base you want to satisfy also brings about the uniqueness in business there for yields profit. This is a little I know and i am glad6sharing with you people . Thank you.
A leader must first be a follower;A leader must be a good listener.
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How can SMEs go beyond?
The idea of SME is not always to remain a small or medium scale enterprise. The question here is hinged on the tenets of outgrowing this status quo.